Our standards
- Sourced: every fact on a profile links to where we found it.
- Accurate: we don't guess. Gaps are listed as “Not yet verified”.
- Attributed: claims only the business makes are labelled as its own claims.
- Transparent: featured placement is always labelled and never changes how a business is checked.
- Original: profile summaries are written by us. We don't copy business descriptions, reviews or photos.
How profiles are prepared
We use automated research tools to gather public information about each business, such as its Google Business Profile and website. Every fact is then checked against its source before it's published, and the source is linked on the profile.
Photos and media
Each business's logo is shown only to identify the business, and remains the property of its owner. We don't use a business's photos. Site photography is used under its licence and credited where it appears. Businesses can ask us to update or remove their logo through Corrections.
Independence of information
A business can't pay to change facts on its profile, remove accurate information, or hide what we couldn't verify.
Related
Methodology · Review guidelines · Corrections
Last updated 30 September 2026.